Passionate about blending technology with imaginative impact

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Human-delivered services unlock the true potential of software, cloud, AI, and security solutions, creating transformative outcomes for organizations. Over the past three years, I have played a pivotal role in expanding the services business of SoftwareOne, steering its growth during a defining moment in its evolution.

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core messaging
ad unit
recognition

At IBM, I spearheaded the go-to-market strategy for IBM Garage, transforming it from a nascent business line into a thriving $3B+ portfolio. By crafting compelling narratives, driving market differentiation, and executing innovative marketing programs, I helped establish IBM Garage as a leader in digital transformation.

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Did I always envision a career in marketing? Not exactly. My journey began in the technical trenches—writing technical documentation, training systems administrators, and leading software development teams. Over time, I realized that my passion lay not just in creating technology but in shaping how it’s understood, embraced, and brought to market. This fusion of technical expertise and creative storytelling became my foundation in marketing—and it’s what continues to drive me today.

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