Did I always see myself in marketing? Not initially. My career began in technical communication—writing documentation for application development libraries and designing training programs for IBM Tivoli products. I spent years translating complex technologies into product manuals, training classes, and eLearning for technical audiences who needed to use them.

Over time, I realized my passion lay in bridging the gap between technology and its broader impact, helping decision-makers understand its value through more creative types of content. That shift from technical enablement to market positioning and storytelling became the foundation of my marketing career—and it’s what drives me today.

My Story →