As the Global Head of Product Marketing and Content at SoftwareOne, I lead strategic initiatives to position the company as a global IT solutions and services leader, overseeing a $1B portfolio and reporting to the CMO.

Strategic Leadership: Transformed positioning and messaging from software reselling to IT solutions and services and crafted integrated marketing programs driving localized demand plays across 60 countries.

GTM & Portfolio Launches: Launched offerings in cloud, AI, security, SAP, workplace, and ITAM, introducing advisory services to simplify sales and marketing.

Sales Enablement: Boosted sales kit usage by 240% through a sales narratives refresh and GTM portal redesign.

Market Credibility: Increased analyst report coverage tenfold (2023–2024) and enhanced brand positioning with thought leadership and case studies.

Integrated Campaigns & Events: Delivered global AI, cloud, and security campaigns and led agenda, keynote, and content creation for major events.

Brand & Alliance Marketing: Contributed to the 2023 brand relaunch and directed alliance marketing with AWS, Google, and Microsoft.

Team Building: Established the product marketing discipline and built a high-performing team.

Establishing a new narrative

Led the creation of cohesive portfolio naming, positioning, and messaging, effectively articulated across SoftwareOne’s website, company deck, and sales and marketing materials.

Proprietary events

Developed the agenda, executive keynotes, and session content for major company-led events, including sales kickoffs and analyst summits.

Company kick off: 9,000+ participants per year
2024 Analyst Summit: 16 analysts from leading global firms, 4.84 / 5 rating

AI-powered campaign

This campaign targets mid-market IT decision-makers, offering practical strategies to modernize data and embark on advanced analytics, AI, and GenAI initiatives. Through industry-aligned case studies, it showcases actionable insights and real-world success to inspire confident first steps in transformation.

Partners: Microsoft, AWS, Google

Anthem video (short)

Social video

Thought leadership

Topic blogs

Case studies

Pitch decks

Cloud transformation campaign

This campaign highlights the modernization of workloads as a critical step to driving improved business outcomes and optimizing cloud costs. It underscores the value of strategic cloud transformation in achieving greater efficiency and innovation.

Partners: Microsoft, AWS, Google

Anthem video (long)

Social video

Thought leadership

Original research

Infographic

Topic blogs

Case studies

PR campaign

2024 Analyst coverage

Gartner

  • Market Guide for Microsoft Product Support Services

  • Provider Approaches to Sovereign Cloud Demands 

  • Market Guide for Software Resellers

  • Competitive Landscape: SAP S/4HANA App. Service Providers

  • Magic Quadrant for SAM Managed Services

  • Market Guide for Microsoft 365 Implementation & Support Services

  • SAM Managed Services Voice of the Customer report

Forrester

  • The Infrastructure Outsourcing Services Landscape Q3, 2024

  • The SAP Services Landscape, Q3, 2024

IDC

  • The Professional Services Opportunity in Low Code/No Code 

  • MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment

  • SAP European Modernization MarketScape

TBRI

  • SoftwareOne strategy brings speed, ease, flexibility and low cost to SAP clients in DACH region

  • SoftwareOne: Gritty, determined, local 

HfS

  • SoftwareOne: Tackling the digital dichotomy through self-funded innovation

2024 Major portfolio launches

  • SoftwareOne Intelligence Fabric

  • Security Advisory

  • VMware Strategy Envisioning

  • ITAM Advanced, SaaS Management, Publisher Advisory

  • Microsoft: Copilot, VMware Migration for Azure, Defender, Sentinel

  • AWS: AWS Landing Zone, AWS Proof of Concept

  • Google: Google Cloud, Workspace, Gemini

  • SAP: SAP Innovation Readiness, SAP RISE Advisory, SAP Cloud Migration Advisory

  • SoftwareOne Client Portal

  • ISV partner co-marketing launches (ServiceNow, Veeam, Commvault, Crowdstrike, Sophos, TrendMicro)

Sales enablement

Increased usage of sales kits 240% through improved materials, GTM portal improvements, and internal marketing.