As the Worldwide Product Marketing Leader for IBM Garage, IBM's cloud and AI digital transformation consultancy, I defined and executed the go-to-market strategy while overseeing global brand-to-demand marketing.
Exceptional Growth: Led IBM Garage from a startup within IBM to a $3B+ business, achieving the #1 share of voice in its category.
Category Leadership: Established a new category brand within the IBM brand system, crafting its promise, behaviors, and a distinctive visual and verbal identity.
Compelling Marketing Narratives: Developed differentiated narratives and offering proof points by conducting market research and partnering with top industry analysts.
Award-Winning Content: Designed impactful content, account-based marketing experiences, and digital and social campaigns that earned industry recognition.
Sales Enablement: Enabled over 10,000 sellers annually through regional sales academies and online training programs.
Event Excellence: Oversaw a presence at 70+ proprietary and industry events yearly, including the most successful activation for multiple years at IBM’s flagship conference.
Team Engagement: Team size varied from 11 to 14, depending on yearly budget. Consistently ranked in the top quintile for team engagement, fostering a high-performing and motivated team culture.
Anthem video for events and social
Pitch deck for Account Execs
Ad campaign based on commissioned Forrester research
Long-form booklet for C-suite account-based marketing
Content, training, and events for developer engagement
Case studies
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The Climate Service embeds climate change into financial decisions
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Audi leverages data with IBM Cloud Consulting to optimize user journeys and create the best customer experience
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IBM helps American Airlines deliver digital self-service tools and customer value across its enterprise
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Frito-Lay North America digitally empowers employees to delight customers
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An ambitious digitization project makes airport check-ins fast and easy
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Kraft Heinz connects products to consumers through intelligent workflows
Digital, events, merch, and more
