As the Worldwide Product Marketing Leader at IBM, I led marketing for IBM Garage, scaling it from an intrapreneur startup within IBM into a $3B+ digital transformation consultancy and a leader in cloud and AI services.
Category Creation: Built a new category brand, defining its distinctive identity within the IBM brand system and built it to #1 share of voice in its competitor set.
SaaS Product Launches: Drove market success for dozens of SaaS products, leveraging IBM Garage’s innovation model to accelerate adoption of IBM Cloud, Cloud Paks, Watson AI, QRadar security and other solutions.
Marketing Excellence: Crafted differentiated narratives, proof points, and award-winning campaigns through market research and analyst partnerships.
Sales Enablement: Supported 10,000+ sellers annually with training programs and regional sales academies.
Event Leadership: Delivered successful activations at 70+ events yearly, including standout performances at IBM’s flagship conference.
High-Performing Teams: Led a team of 10+ marketers, consistently achieving top engagement scores.
Anthem video for events and social
Pitch deck for Account Execs
Ad campaign based on commissioned Forrester research
Long-form booklet for C-suite account-based marketing
Content, training, and events for developer engagement
Case studies
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The Climate Service embeds climate change into financial decisions
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Audi leverages data with IBM Cloud Consulting to optimize user journeys and create the best customer experience
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IBM helps American Airlines deliver digital self-service tools and customer value across its enterprise
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Frito-Lay North America digitally empowers employees to delight customers
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An ambitious digitization project makes airport check-ins fast and easy
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Kraft Heinz connects products to consumers through intelligent workflows
Digital, events, merch, and more
