As the Global Head of Product Marketing, I’m leading the evolution of SoftwareOne's marketing to position the company as a global leader in IT solutions and services through strategic messaging, sales enablement, and impactful campaigns.

Leadership: Head of Product Marketing, supporting a $1B portfolio, reporting directly to the CMO.

Go-to-Market Strategy: Transformed positioning from software reselling to digital transformation services through strategic messaging and marketing programs.

Marketing Strategy: Architected the strategic marketing blueprint, driving localized demand plays in 60 countries.

Service Development: Shaped and launched services offerings for cloud, AI, security, ERP, workplace, and ITAM. Launched new advisory services as simplified sales and marketing entry points.

Sales Enablement: Enhanced sales kit usage by over 240% through a GTM portal redesign and portfolio refresh.

Analyst Relations: Expanded presence in major analyst reports from 1 in 2023 to 10 in 2024, increasing market credibility.

Brand Positioning: Strengthened relevance for IT service buyers with thought leadership, case studies, and analyst rankings.

Integrated Campaigns: Delivered always-on global campaigns for AI (2024) and cloud (2023).

Event Marketing: Led agenda and content creation for global sales events and analyst summits.

Brand Transformation: Key contributor to SoftwareOne’s strategic brand relaunch in January 2023.

Alliance Marketing: Directed alliance marketing initiatives for AWS, Microsoft, and Google.

Team and Talent: Established the Product Marketing discipline at SoftwareOne and built a team of 7 Product Marketers.

Establishing a new narrative

Led the creation of cohesive portfolio naming, positioning, and messaging, effectively articulated across SoftwareOne’s website, company deck, and sales and marketing materials.

Proprietary events

Developed the agenda, executive keynotes, and session content for major company-led events, including sales kickoffs and analyst summits.

Company kick off: 9,000+ participants per year
2024 Analyst Summit: 16 analysts from leading global firms, 4.84 / 5 rating

AI-powered campaign

This campaign targets mid-market IT decision-makers, offering practical strategies to modernize data and embark on advanced analytics, AI, and GenAI initiatives. Through industry-aligned case studies, it showcases actionable insights and real-world success to inspire confident first steps in transformation.

Partners: Microsoft, AWS, Google

Anthem video (short)

Social video

Thought leadership

Topic blogs

Case studies

Pitch decks

Cloud transformation campaign

This campaign highlights the modernization of workloads as a critical step to driving improved business outcomes and optimizing cloud costs. It underscores the value of strategic cloud transformation in achieving greater efficiency and innovation.

Partners: Microsoft, AWS, Google

Anthem video (long)

Social video

Thought leadership

Original research

Infographic

Topic blogs

Case studies

PR campaign

2024 Analyst coverage

Gartner

  • Market Guide for Microsoft Product Support Services

  • Provider Approaches to Sovereign Cloud Demands 

  • Market Guide for Software Resellers

  • Competitive Landscape: SAP S/4HANA App. Service Providers

  • Magic Quadrant for SAM Managed Services

  • Market Guide for Microsoft 365 Implementation & Support Services

  • SAM Managed Services Voice of the Customer report

Forrester

  • The Infrastructure Outsourcing Services Landscape Q3, 2024

  • The SAP Services Landscape, Q3, 2024

IDC

  • The Professional Services Opportunity in Low Code/No Code 

  • MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment

  • SAP European Modernization MarketScape

TBRI

  • SoftwareOne strategy brings speed, ease, flexibility and low cost to SAP clients in DACH region

  • SoftwareOne: Gritty, determined, local 

HfS

  • SoftwareOne: Tackling the digital dichotomy through self-funded innovation

2024 Major portfolio launches

  • SoftwareOne Intelligence Fabric

  • Security Advisory

  • VMware Strategy Envisioning

  • ITAM Advanced, SaaS Management, Publisher Advisory

  • Microsoft: Copilot, VMware Migration for Azure, Defender, Sentinel

  • AWS: AWS Landing Zone, AWS Proof of Concept

  • Google: Google Cloud, Workspace, Gemini

  • SAP: SAP Innovation Readiness, SAP RISE Advisory, SAP Cloud Migration Advisory

  • SoftwareOne Client Portal

  • ISV partner co-marketing launches (ServiceNow, Veeam, Commvault, Crowdstrike, Sophos, TrendMicro)

Sales enablement

Increased usage of sales kits 240% through improved materials, GTM portal improvements, and internal marketing.